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Japan: JXTG Nippon Oil & Energy Adopts Single Brand ENEOS

Japan: JXTG Nippon Oil & Energy Adopts Single Brand ENEOS

The single brand concept is part of the company’s optimal brand strategy

JXTG Nippon Oil & Energy Corporation, which has been operating fuel retail networks  under different fuel brands have decided to adopt a sole brand, ENEOS, for its fuel service station business in Japan, which would be optimal brand strategy for JXTG.

The Esso, Mobil and General brands, which have a longstanding history and are highly regarded by valued customers, will be rebranded to the ENEOS brand.  The single brand strategy was adopted, pursuant to thorough evaluation from a standpoint of maximizing customer convenience, further improving the synergy effect of integration to improve profitability, and other considerations. PWKD11092017

Last modified onMonday, 11 September 2017 21:09
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