Pie Face CEO Bruce Feodoroff will continue to lead the food chain along with his staff.
United Petroleum has acquired Pie Face, an Australian food business firm. The move will diversify and improve its growth with the company’s founders having been involved in fuel retailing since the 1980s, to assist develop the food business chain and protect the inherent value of the Pie Face brand. The transaction details are not disclosed.
Gary Brinkworth, CEO of United Petroleum said, “When the opportunity to acquire Pie Face emerged we identified tremendous value in its brand, as well as its growth potential as a standalone business. We took the decision that Pie Face would fit perfectly with our strategy of growing our business and achieving scale by expanding into new categories whilst growing customer numbers and building capability.”
Pie Face CEO Bruce Feodoroff will continue to lead the food chain along with his staff. United has also ensured to maintain supply for Pie Face.
Mr. Brinkworth said, “This acquisition provides certainty for staff as many local jobs and small business operators have been protected and staff entitlements have been retained. United will benefit from retaining this experience and corporate knowledge. United is a financially strong Australian business with a strategy in place to ensure Pie Face has a successful future.” PWKD18042017