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Romania: Auchan Retail Partners With OMV Petrom

Romania: Auchan Retail Partners With OMV Petrom

With more than 4,300 products available, the store is open 24 hours

The largest fuel producer in Southeast Europe, OMV Petrom and Auchan Retail has opened its first store MyAuchan within Petrom station in Bucharest. 

Known for hypermarket network, MyAuchan Militari is the first convenience store opened in Romania Auchan. Having an area of 230 square meters and refurbished after MyAuchan concept, the store is open around the clock and offers more than 4,300 products ranging from fresh foods such as fruits, vegetables, meat, confectionery and bakery products prepared on the spot, to non-food items and animal feed. In line with the strategy of Auchan Romania generalized discount, the store will be aligned on a policy of low prices.

Neil Anthony Morgan, member of the OMV Petrom, responsible for the Downstream Fuel said, "The opening of this store is for us materialization of a concept corresponding trend in the field: we want to turn off the fuel station in an enjoyable and as beneficial in coverage of a wide range of services. We are pleased that the stations Petrom, together with partner our Auchan, we can come up with a new answer to consumers who want to be able to resolve things quickly and easily affordable, but at the same time appreciate the variety and quality of supply."

Ionuţ Ardeleanu, General Manager Retail Auchan Romania said, "We are very pleased to take the first step towards multiformat and towards achieving our ambition to meet all customers, wherever they are. Bravo team Auchan and Petrom courage to launch this partnership, the result of several months of construction and calibration commercial concept, and finally, for the first project of its kind in Romania! Thus we bring the difference Auchan stations Petrom, becoming supermarkets in the true sense of the word, by choice, price and shopping experience."

Ambitious plans to expand the partnership are nurtured by the two partners, OMV Petrom and Auchan Retail. The first stage of the partnership aims to open 15 stores MyAuchan in Petrom stations in Bucharest and countrywide. OMV Petrom provides space and provide store operation through dealers while Auchan defines the concept and range of products available in stores. PWKD09052017

Last modified onFriday, 14 July 2017 08:23
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