The chain throws free Slurpee party to celebrate the momentous occasion
Convenience retailing was introduced, to the world 90 years ago by 7-Eleven Inc. also known as 7-Eleven Day and to celebrate its milestone birthday, the convenience store chain is inviting millions to join them for a free Slurpee party.
Laura Gordon, Vice President of Marketing and Brand Innovation said, “Celebrating our birthday with a free Slurpee drink, the product that is probably most closely associated with 7-Eleven, is a natural and fun way to mark the day! 7-Eleven Day is a celebration, not only of our birthday, but more importantly, of our customers. Ninety years is a big birthday, and our customers are the ones who got us here. By adding Slurpee Week, we have a whole week to say thank you for their business throughout the year.” Source: FMN PWKD13072017