A new brand building promotion and a new e-commerce platform celebrates the occasion
Spar is celebrating its 85th anniversary this year with a new brand building campaign and a new e-commerce platform. A new slogan: “You can find it at SPAR”, focuses on the shopping missions of customers seeking different meal solutions at different times of the day, and at a store level, the campaign is being carried out with an updated look-and-feel SPAR store formats.
Anew e-commerce platform, which has an updated design, is faster and more user-friendly
keeps things fresh and on-trend. Convenience is a big focus of the new platform which allows customers to easily re-order their groceries and also has the possibility to added several delivery addresses to one account.
SPAR has established a range of services such as delivery right to your kitchen, same day delivery and the option of having a regular delivery person to cultivate a feeling of trust. Customers can choose the local store to process their online orders and this direct link guarantees personal contact.
The introduction of Longer and Heavier Vehicles (LHVs) to help expand its delivery area has been a further development by the business whereby the new vehicles can carry more cargo and reach further distances more effectively. PWKD03082017
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