First mobile media solutions specifically tailored for state lotteries and architected to drive consumers into convenience stores
The industry’s first mobile media solutions specifically tailored for state lotteries and architected to drive consumers into convenience stores has been declared by GasBuddy, the only smartphone app connecting nearly 70 million drivers with their Perfect Pit Stop.
Walt Doyle, CEO of GasBuddy said, “GasBuddy has relationships with more than 150,000 c-stores across the country and our technology can provide lotteries with the ability to reach customers when they are feet from the point of purchase.We know that one store has the potential to get more than 1,000 lottery customers per day. The GasBuddy app provides even more resources for state lotteries to drive revenue and continually engage with nearly 70 million drivers on and off the point of sale locations.”
Lottery expert Jim Acton has been hired by GasBuddy as Senior Director of Advertising Partnerships to supervise partnerships with companies and lotteries that can utilize the reach of the company’s app to promote their services and products.
“I’ve used the GasBuddy app for many years, and I am excited to communicate the opportunities available to lotteries and other companies. Technology allows GasBuddy to advertise to app users at the pump and then measure if they go into the c-store. This is powerful to lotteries and other companies that want to reach GasBuddy users within feet of the point of product purchase,” said Acton. PWKD14092017
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