The joint venture will open convenience stores in Petrom fuel service stations under the MyAuchan brand
A partnership agreement has been signed between OMV Petrom the largest fuel producer in Southeastern Europe, and Auchan Retail Romania, subsidiary of Auchan Retail, 11th food retailer in the world for opening convenience stores in Petrom fuel service stations. According to the pact, the stores will operate under the MyAuchan brand, well known in Romania for the Auchan hypermarkets. This is the first time when Auchan opens stores in Romania in this structure.
In addition to Auchan own labels, MyAuchan stores in Petrom fuel service stations will offer a wide range of products. The shelves will display up to 4,500 products, depending on the size of the fuel service station. The extensive range will include food, including fresh meat, fruit and vegetables in addition to cosmetics, baby products and car accessories.
With the first MyAuchan store inaugurated in May, an approximate 15 stores are estimated to be opened in Petrom fuel service stations in Bucharest and across the country by year-end. A potential development will help the two partners in the pilot phase.
Mariana Gheorghe, OMV Petrom CEO said, "This initiative is a step forward in implementing the OMV Petrom Strategy update 2021+, which focuses on enhancing offer and customer experience. The modern customer is always in a rush and we want to adapt to this trend. So, we will offer Petrom customers the opportunity to do their day-to-day shopping in Petrom fuel service stations when they fuel up, thus saving time. The association of the two brands is not coincidental, as both Petrom and Auchan offer customers the same promise of affordable prices. Through this project, we will bring Auchan closer to all Romanians, thanks to the tailored ranges of products and services, fresh and quality food, good prices and a unique shopping experience." PWKD10042017