The new brand is launched with the intention to bring together under one umbrella, all the commercial brands of the company
The world leader in transactional solutions for companies, employees and retailers, Edenred, has taken steps to bring all its commercial brands under one distinct brand, spread in 42 countries across the globe.
By making the brand a powerful and unifying benchmark for 43 million employees, 750,000 companies or communities and 1.4 million partner traders, Edenred is accelerating its transformation. 250 products and services’ identities developed by the Group, in addition to the iconic Ticket Restaurant program has been completely redesigned to reflect unified graphic codes. Edenred’s digitization is reflected in the new signature which it has adopted, "We connect, you win", along with networks it has built, and the advantages it brings: greater purchasing power for employees, optimization of expenses for business and additional business volume for merchants. The colors of the new logo will be displayed by 8,000 employees of the Group in 42 countries.
“The launch of our new identity is an important step in the transformation of Edenred. The Group's transformation towards a 100% digital universe has led us to create a new powerful, unifying and meaningful brand. For 43 million employees, 1.4 million traders and 750,000 companies, each of our solutions creates value," said Bertrand Dumazy, CEO of Edenred.
The new Edenred logo will appear on all the Group’s solutions: cards, mobile apps, online platforms and paper vouchers. PWKD15062017
Editors Note: Edenred are a sponsor at the PetrolWorld Fuel Retail Conference taking place in Kuala Lumpur - www.fuelsexpo.com