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Shell & Ducati Technical Partnership Renewal

Shell & Ducati Technical Partnership Renewal

Shell is now Ducati’s exclusive supplier of aftermarket engine oils after the launch of Shell Advance Ducati

 Shell and Ducati has extended their partnership agreement for another three years. The partnership has thus crossed the 20-year mark. Shell is now Ducati’s exclusive supplier of aftermarket engine oils after the launch of Shell Advance Ducati, Shell’s new motorcycle oil developed specially for Ducati road bikes.

Claudio Domenicali, CEO of Ducati Motor Holding said, “Shell Advance motorcycle oil has been instrumental in the success Ducati Corse has achieved, aiding our race performance with improved speed and continued reliability. It is extremely exciting to see the partnership extend further to impact our road bikes and now, even our After Sales divisions, so that Ducati customers will benefit continuously from our technical progress as partners on the track.”

Carol Chen, General Manager for Consumer Lubricant Marketing at Shell, said, “Over the years, Shell’s relationship with Ducati has grown from strength to strength. We have worked together to overcome the challenges of competing at the very pinnacle of motorcycle racing. Now we are bringing collaboration to Ducati riders through our first fill and aftermarket agreements, which means that every Ducati road bike customer can now experience the innovation and performance born of the track from their very first ride.”

Marco Brun, VP Upstream and Country Chair of Shell Italy said, “Shell Advance Ultra motorcycle oil is the only recommended motorcycle oil for Ducati road bikes, and our new co-branded aftermarket product, Shell Advance Ducati, complements this and further reinforces the strength of our partnership beyond the first fill.” PWKD03062017

Last modified onSunday, 02 July 2017 11:01
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