Bulk suppliers Sol and Rubis are bypassed by local partnership to offering low priced alternative
The first to source its own fuel for road vehicles from overseas, a new fuel service station which is scheduled to open soon, will avoid bulk suppliers Sol and Rubis. The new Refuel station has Dow Travers partner with Cayman Islands businessman Adrien Briggs.
Sourcing fuel independently would allow the new facility to offer lower prices and bring in more environmentally friendly fuel, said Mr. Travers. With the same business model and branding, plans are already in place for a second fuel service station. The company had plans to set up a mobile delivery service but was barred from doing so by the new Dangerous Substance Law, which he said is anti-competitive.
The new fuel service station would offer a market solution, after years of public concern over high prices at the station and recent debate over potential government price control, Mr. Travers added. The idea would be to avoid an agent or dealer and rely on frequent shipments to keep a continuous supply of fuel.
“We will be the first road vehicle fuel station to source our own fuel, but what we are most proud of is that we are the first station on island to have five grades of fuel, the first station to offer a more renewable fuel option of B20 biodiesel, and the first station to have extensive automated fleet management and loyalty programs to help combat high fuel prices,” said Travers.
Refuel will promote three grades of E10, an ethanol fuel mix commonly used in the U.S., and B5 and B20 biodiesel. The business would also use modern software to offer savings through loyalty programs and fleet management programs. Travers added “Due to the infrastructure limitations of the big two importers, Cayman’s fuel market has been left behind compared to most of the developed world, which now has modern emissions-reduced fuels. By sourcing our own fuels, we can bring fuels with the same renewable content and emission-reducing benefits as the fuels in the USA.” Source: Cayman Compass PWKD14042017