Test program RENEW™ at 95 stores in Portland, Seattle and Madison, Wisconsin.
7‑Eleven, Inc. in collaboration with GreenPrint, a company promoting sustainability through the retail fuel, fleet and consumer product industries, has decided to launch a pilot program named RENEWTM, in order to foster its commitment to reduce energy footprint.
GreenPrint will calculate tailpipe emissions from fuel sales to determine the amount to invest in certified carbon reduction projects to help neutralize those emissions in the atmosphere. Depending on the type of fuel purchased, emissions can be offset by up to 30 percent.
“As the convenience retail leader, we’re uniquely positioned to promote sustainability by bringing innovative programs like RENEW to market. This program, coupled with our 2025 corporate social responsibility targets, furthers our efforts to reduce our environmental footprint, and offers customers a way to make a positive impact on the environment and their local communities,” said Joe DePinto, 7‑Eleven President and Chief Executive Officer.
“We are honored to run this test program with a brand like 7‑Eleven that has consistently demonstrated a willingness to be innovative,” said Pete Davis, founder and CEO of GreenPrint. “Their commitment to aggressively pursue sustainability initiatives to benefit the environment sets them apart from competitors. The RENEW program will continue that commitment while creating a unique connection with their customers.”
Clients can reduce emissions by merely purchasing the same high-quality fuel they have always bought at 7‑Eleven stores, when GreenPrint will calculate tailpipe emissions from fuel sales to determine the amount to invest in certified carbon reduction projects and help neutralize those emissions in the atmosphere. PWKD01092017
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