New program is to confirm that retailers have the essential gear to safeguard their customers and their product
A program has been launched by Gilbarco Veeder-Root, in cooperation with ExxonMobil to encourage Exxon and Mobil branded wholesalers to convert or update their forecourt equipment and systems for EMV (EMV is a trademark owned by EMVCo LLC).
Offered by Gilbarco and ExxonMobil, the limited-time program features dispensers with cutting-edge technology, which also includes the FlexPay IV CRIND for EMV payment acceptance contactless payment acceptance and Gilbarco's Insite360™ remote monitoring and management service are the available features. In addition, profitability is improved via reduced meter drift and fewer calibrations with the help of Gilbarco's HD meter. In order to refresh the site's brand image and drive more forecourt traffic, the dispensers will also come completely outfitted with ExxonMobil's new Fuel Technology Synergy graphics.
John Rhodes, Americas Retail Director for ExxonMobil Fuels, Lubricants & Specialties Marketing Company said, "We have implemented this program for a number of reasons. In addition to updating existing dispensers to new state-of-the-art equipment that will provide for a better consumer experience and overall brand image enhancement in the forecourt, our branded wholesalers will also have the necessary EMV-compliant equipment in place when the liability shift takes place in 2020. It is important to us that our branded wholesalers continue to move toward EMV compliance."
"Leading retailers are leveraging the upgrade to EMV dispensers to take advantage of new technologies to drive sales, customer loyalty and operational efficiency. We are pleased to work with ExxonMobil on this program to help ensure that their retailers have the equipment necessary to protect their customers and their brand, while also improving their businesses," said Mark Williams, Vice President of Marketing, North America for Gilbarco.
The cost of conversion for participating wholesalers is covered by the program. With the aim to drive sales and customer loyalty, including media and merchandising-capable screens that promote in-store products and services to consumers at the pumps, branded wholesalers have the option to leverage additional solutions that can come with the advancements. PWKD04052017