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UAE: ADNOC New Unified Brand Identity Launch

UAE: ADNOC New Unified Brand Identity Launch

The new brand will bring together its subsidiary companies under one common identity

The new unified brand of Abu Dhabi National Oil Company (ADNOC) has been unveiled, which will bring together its subsidiary companies under one common identity, highlighting the scale of its business, the size of its contribution to the UAE’s economy and its positive impact on the nation’s socio-economic development.

ADNOC’s focus on the future has been strengthened by the launch of ADNOC’s unified brand which will create a more integrated, dynamic and progressive corporate culture.

H.E. Dr Sultan Ahmed Al Jaber, UAE Minister of State and ADNOC Group CEO said: “We are confident that bringing the Group together, under one brand, will significantly enhance the visibility and positioning of ADNOC at a local, regional and international level. This move represents an exciting chapter in the company’s history. It will strengthen our position as one of the leading brands in the UAE and the region and highlight the scale of our business, the size of our contribution, and the extent of our impact.”

A tribute to those, past and present, who have contributed to ADNOC’s legacy of success was also paid. H.E. Dr Al Jaber added that one should never lose sight of the fact that future success will be built on the foundations laid by the hard work, dedication and commitment of others, especially retired members of the ADNOC Group’s former leadership and strategic partners. He reminded that they owed them a debt of gratitude, as they embarked on the next phase of their journey.

As it delivers a more profitable upstream business, a more valuable and diversified downstream business, the introduction of the revitalized brand is the latest step in ADNOC’s 2030 smart growth strategy, which is maximizing value and increasing profitability.

A new partnership and co-investment approach was also unveiled by ADNOC approach that builds on its flexible operating model and its 2030 strategy enabling ADNOC to unlock and maximize significant value from across the Group, ensure competitiveness, drive business and revenue growth, enhance performance, and secure greater access for its products in key growth markets. PWKD18102017

Last modified onMonday, 23 October 2017 22:22
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