The brand wins it for the ninth consecutive year
Reaffirming Engen’s uncontested brand leadership and market strength, South Africa’s youth have backed the brand for the ninth consecutive year, voting Engen, the “Coolest Petroleum Brand” in the Sunday Times Generation Next awards.
Seelan Naidoo, Engen General Manager, Retail, said, “We are honored to once again receive this award and want to thank our young customers for choosing us as the ‘Coolest Petroleum Brand’. While it is evident that we are staying current in today’s market, we remain humbled by the award.”
The company remains dedicated to positively engaging and contributing to the future self-sustainability of young South Africans, with youth development playing a central role in Engen’s social investment, and sponsorship initiatives, which is done primarily through the Engen Maths and Science Schools, the Engen Knockout Challenge youth soccer development initiative, and Engen KlevaKidz Paraffin Safety.
The company’s constant innovation and customer service focus places it ahead of the pack in brand recognition and loyalty across all audiences, while at the same time, Engen continues to have the largest service station footprint in South Africa.
Naidoo added that the results of Sunday Times Generation Next validates Engen’s presence, investments and marketing focus. Engen is very excited to see the network flourishing. Convenience and customer service remain key determinants of success in the industry. Last year they opened 10 new fuel service stations and are planning another aggressive new site program in 2018.
A priority is staying relevant and the brand continues to focus on consistent reinvigoration, and investing much effort into remaining an attractive stop-over for youth. It is important, as a brand, for Engen to move into exciting, innovative spaces where they can engage customers and interact with them.
Engen, in the future, will continue to focus on the rollout of signature convenience offerings across its network, including fast food and restaurant partnerships, Wi-Fi, alternate payment partnerships and a range of other exciting innovations. Engen’s advanced energy formula Engen Primax Unleaded continues to provide superior performance and economy to motorists, on the fuels front.
Naidoo concludes, “In developing our next generation fuel, we commissioned research into the South African fuels market to ascertain what really matters to our customers. Reformulated Engen Primax Unleaded provides motorists with technology that cleans the engine, enhances fuel combustion, and improves drivability. All these features contribute towards providing superior performance and fuel economy compared to previous formulations.” PWKD19062018
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