Z Energy ends supermarket vouchers and considers pulling out of Fly Buys
Z Energy insists it is committed to Fly Buys, hours after its chief executive floated the possibility of pulling out of New Zealand's largest loyalty program. The fuel retailer announced it was overhauling its loyalty offering, which will bring an end to its long running agreement with Countdown supermarkets where shoppers are offered discount vouchers. From the end of July, customers would no longer be able to redeem discount dockets offered in Countdown Supermarkets to find the right way or the right combination of ways to make us more attractive.
The part of the reason for ending the deal with Countdown was the constraint to offer discounts elsewhere. The agreement with Fly Buys also constrained its ability to do commercial deals. Fly Buys is a very important part of Z's loyalty offer and Z is completely committed to Fly Buys. Z wanted greater flexibility in its agreement with Fly Buys. Launched in 1996, Fly Buys is New Zealand's largest loyalty scheme, claiming to be in 75 per cent of Kiwi households. PWKD13052016
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