The new loyalty programme will offer exclusive benefits and rewards to GrabCar drivers.
Petronas Dagangan Berhas (PDB) has entered in partnership with Grab Malaysia. The partnership has resulted in the promotion of a new loyalty programme- Kad Mesra Grab, which will provide exclusive benefits and rewards to GrabCar drivers. The drivers are entitled to Kedai Mesra promotions and can earn reward points for all purchases done at Petronas fuel service stations nationwide. They can also enjoy savings on fuel as well as special lubricant deals.
Aadrin Azly, Head of Retail said, “We are very excited about this collaboration as it brings together two like-minded organisations whose businesses emphasize on pushing the boundaries to enhance customer experience in the transportation industry. Grab offers tremendous growth opportunities for PDB, leveraging on its wide network of drivers that will further strengthen our position as the leading supplier of fuel and lubricant in Malaysia.”
Sean Goh, country head of Grab Malaysia said, “One of the core reasons our co-founders set-up Grab (formerly known as MyTeksi) was to help improve the welfare of drivers – both taxi and GrabCar drivers. Therefore, we are constantly seeking opportunities to recognize and reward our drivers for their partnership.”
Goh added, “We are constantly improving our driver benefit schemes, by seeking partnerships that helps us add more value to our driver-partners by reducing their daily operational cost thus able to maximize their final income. Aside from the fuel and lubricant benefits and exclusive discounts via the Kad Mesra Grab, they will also receive online shopping vouchers, car fresheners, food & beverage offers and car maintenance benefits.” Source: Paultan PWKD04042017
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