Malaysia is the first market in Southeast Asia to facilitate online purchase of genuine Shell Helix products and service packages from an official channel
The first official Shell online store has been launched on Lazada, the leading e-commerce platform in the country by Shell Malaysia Trading Sdn Bhd, with the aim to make genuine Shell Helix motor fuel more easily accessible to discerning car owners across Malaysia. Aside from the advantage of buying officially-sourced Shell Helix products of confirmed quality, it has the convenience of shopping at the online store as prices include delivery across Peninsular Malaysia.
Troy Chapman, Shell Lubricants Executive Director – SEA said, “This is yet another initiative from Shell, which explains why we have been the number one lubricant supplier in the world for the past 10 consecutive years. We were the first motor fuel brand to offer the Shell Helix Engine Warranty or S.H.E.W last year. Today, we are proud to be the first fuel company in Malaysia to have an official presence on a leading e-commerce platform such as Lazada. This initiative would help expand our market coverage and reach significantly and complement our extensive brick and mortar network in this country, which has been built over the past 125 years.”
“This is a winning collaboration for Lazada and Shell that first and foremost, benefits the consumers as they now have unparalleled access to a wide range of official Shell Helix products via our platform,” said Hans-Peter Ressel, Lazada Malaysia Chief Executive Officer. “Brands such as Shell recognize the strategic importance of e-commerce in Southeast Asia and we look forward to working together with Shell in growing its online presence not just in Malaysia but across the region.” PWKD08082017