Petronas Dagangan Berhad showcases the splendour of malaysia through mural painting at its fuel service stations.
In conjunction with the forthcoming National and Malaysia Day, PETRONAS Dagangan Berhad has launched its series of mural paintings, a collaboration between PDB and students from Universiti Teknologi MARA’s Faculty of Art & Design. The murals are a reflection of Malaysia’s pride and joy from pl aces of attractions to traditions that made Malaysians special.
The campaign titled ‘Cerita Kita’ is part of Petronas’ initiative, aiming to tell the splendor of Malaysia, which captures beautiful moments and places. A television commercial and an art exhibition, comprise the multi-platform nationwide campaign that provide continuity in PETRONAS’ efforts to promote unity and social cohesion among Malaysians.
PDB’s Managing Director and Chief Executive Officer, Dato’ Sri Syed Zainal Abidin said, “In the spirit of patriotism, we have embarked on immortalizing our country’s pride and joy through our murals, each with a story of its own to remind us of our love for Malaysia.”
He added that local students have been engaged to participate in the campaign as part of their effort to showcase local talents as well as to encourage youths to demonstrate their pride for the country through their works of art. “We hope to expand this initiative to more stations in the future to continue promoting the local art scene as well as to enhance our station’s visual appeal to make it more refreshing and interesting.”
A total of seven murals are being featured at PETRONAS stations nationwide. PDB is also curating a series of stories on unsung heroes ranging from its staff, dealers, partners and customers, in addition to the murals. PWKD03092018
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