Chef Love will prepare food items exclusively for Pilot Flying J’s Southwest region locations
Pilot Flying J has joint venture with the renowned chef and restaurant owner Tim Love to provide new signature dishes to its customers on the road. Chef Love will prepare food items exclusively for Pilot Flying J’s Southwest region locations, focussing on that region’s taste.
Chef Love said, “I am thrilled to be partnering with Pilot Flying J. They truly want to provide a better food experience for their guests. Our mission will be to create nutritious options that are easy to carry and easy to eat – that criteria tends to be top of mind for most travellers, but hard to come by on the road.”
Whitney Haslam Johnson, chief experience officer for Pilot Flying J said, “Offering our guests a variety of fresh, quality food options is a top priority for us at Pilot Flying J. We hope to not only meet guests’ expectations, but exceed them, and partnering with Tim Love will absolutely help us achieve that, providing a great experience for our guests.”
Chef Love added, “I’ve always been a big fan of the brand, especially their Knoxville roots, and have been visiting locations regularly over the years while traveling,” said. “I thought there might be an opportunity to see what we could do in this type of setting, as it’s very different from the dining experiences I usually oversee and operate. There is certainly a need to challenge the status quo for those on-the-go and provide wholesome options.”
Chef Love will work along with Shannon Johnson, vice president of food innovation at Pilot Flying J, to give consumers choices and best-in-class food and beverage offerings along the interstate. PJ Fresh concept is based on the fast-casual diner idea of delivering fresh food to consumers, offering a wide variety of delicious food options ranging from healthy green salads and fruit bowls, to freshly made sandwiches and dinners. PWKD15062017