With the objective to make it easier for customers to make informed purchasing choices, 7-Eleven has joined the B.C. government's Informed Dining program.
Adding 600 participating locations across Canada, 7-Eleven customers will have in-store access to information on calories, sodium and 12 other essential nutrients for prepared foods and beverages."Being awarded the Informed Dining designation from the B.C. Ministry of Health is a great honor for 7-Eleven Canada, and it's a first for our convenience industry. The program helps us to build healthier communities and trusting relationships with our customers," said Doug Rosencrans, GM & VP, 7-Eleven Canada.
"As a founding stakeholder of Informed Dining, Restaurants Canada is pleased to welcome our national member 7-Eleven Canada to the program. 7-Eleven's pivot from traditional convenience store to a robust food service provider illuminates the rapid change in the restaurant industry. Their leadership to participate in Informed Dining ensures their customers have access to nutrition information for the entire range of food and beverages they offer," said Mark von Schellwitz, VP Western Canada, Restaurants Canada.
7-Eleven began voluntarily posting calorie labels nationwide on non-packaged foods and beverages which was one of the first quick service restaurants in Canada to do so. Providing customers nutrient data for non-packaged foods and beverages, the "Better Choices" healthier options program, was rolled out which expanded its assortment of healthier products.
The foodservice retailer ranks 11th in foodservice sales in Canada and offers a wide product assortment that includes daily delivery of fresh food, hot food programs, in-store bakery, fresh produce and Ready-2-go options.PWKD17102017 Source : Cision