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Australia: 7-Eleven & Simply Cups Recycling Partnership

Australia: 7-Eleven & Simply Cups Recycling Partnership

7-Eleven aims to recycle 70 million cups a year, equal to the number sold in-store

A new takeaway cup recycling initiative has been set up by 7-Eleven and Simply Cups to save 70 million takeaway cups from going to landfill.

The joint venture will establish dedicated 7-Eleven Simply Cups collection bins for takeaway coffee and Slurpee cups installed in over 200 7-Eleven stores nationally and 50 other large-scale locations such as universities or construction sites.

7-Eleven Chief Executive Officer Angus McKay said: “As Australia’s second largest takeaway coffee destination we felt we had a responsibility to take the lead and find a solution to save cups from going to landfill. In partnership with Simply Cups, 7-Eleven has developed a collection and recycling program for coffee and Slurpee cups to kick-start the cup recycling revolution across Australia. As the program scales up, 7-Eleven is committing to recycling 70 million cups a year, equivalent to the number we sell in-store.”

With no effective way for cups to be recycled, more than one billion takeaway cups, presently end up in landfill each year in Australia, primarily due to the polyethylene or liquid paperboard lining being a contaminant for regular paper recycling facilities. There is now a way to treat plastic-lined cups, thanks to new home-grown technology

Closed Loop’s Simply Cups founder, Rob Pascoe said, “Simply Cups now has access to technology that removes the plastic lining from paper-based cups so that both materials can then be processed in regular paper and plastic recycling facilities. By collecting takeaway cups via a separate waste stream, Simply Cups can guarantee that cups collected through the dedicated 7-Eleven bins will be recycled. I’m really excited to be partnering with 7-Eleven to help solve one of Australia’s biggest waste problems.”

By March 2018, the 7-Eleven Simply Cups collection bins will be rolled out and will take any brand of coffee, Slurpee or similar paper-based cup.

Mr. McKay added that no matter where customers purchase their drink, they want consumers to dispose of their cups in the 7-Eleven Simply Cups bin and be part of the cup recycling revolution.

Other organizations were also urged by both McKay and Pascoe to join in and implement a Simply Cups program to save cups from going to landfill. Source: Cstore PWKD09112017

Last modified onThursday, 09 November 2017 06:42
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