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USA: BP's ampm Increases Retail Presence

USA: BP's ampm Increases Retail Presence

BP's ampm banner has put its stamp on the West Coast and is not slowing down anytime soon, as it marks its 40th anniversary.

From analysis to negotiations to the entitlement and permitting process, Network Development Manager Mike Hager has several new sites in various stages.

All of ampm's current locations sell fuel. In areas like the San Francisco Bay and central Seattle, there are limits where a new site can be opened since there are real estate supply constraints.

Hager said, "In our industry, there are a lot of aspects that need to be managed with municipalities: 24-hour operations, beer and wine, and now tobacco. We are going to be part of the community, so we want to work with them."

Ampm reaches out to stakeholders in the community — planners, city council members, police departments, neighborhood groups and economic development managers. Community's concerns are also given due importance; site plan or the design of the facility is sometimes adjusted or even change the way it operates the site.

According to Hager, key attributes a network developer needs to have is understanding the geography and neighborhoods, knowing where people work and where they are driving to, and knowing the competition.

He remarked, "Some of the projects can take a long time to develop. It can be three-plus years before you see a site open."

Hager’s job highlights included talking with ampm's franchisees, looking in their eyes and seeing success. Source: CSN PWKD21112017

Last modified onMonday, 20 November 2017 22:47
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