The fundraiser is to support the company’s charity partner
Ireland’s leading privately-owned fuel and convenience retailer, Maxol, is aspiring to raise €50,000 this Christmas for its charity partner AWARE, which offers support, education and information to people with depression, bipolar disorder and related mood conditions, and to those impacted by these conditions.
By donating 10cent to AWARE, Maxol will support the charity throughout the Christmas season, for every hot beverage sold at its 115 company owned service stations nationwide. To promote positive mental health in communities nationwide is the aim of the Maxol AWARE partnership.
“Mental health is such an important issue in Irish communities and AWARE listens to the people that need it the most. I want to thank our loyal customers who have always supported our charitable efforts and to ask everyone to take a selfie with their coffee cup for Aware this Christmas and use #changinglives”, said Caroline Burton, Head of Marketing, The Maxol Group.
“The Maxol network provides a great opportunity for people in every community in Ireland to find out about AWARE,” said Drew Flood, Business Development Executive, AWARE. “I really hope that people will choose to buy their cup of coffee at Maxol this Christmas knowing that a portion of it will go to a good cause”.
Irish designer and broadcaster Brendan Courtney, remarked, “AWARE help many of the 450,000 people that are currently living with depression in Ireland. Making the choice to buy a hot drink at Maxol will go a long way for the mental health charity this Christmas. I’m really hopeful that people will get into the spirit of things and take a selfie with their cup for Aware!” PWKD13122017