Subway ventures with Mobivity to test text message ordering tool
Subway is partnering with Mobivity to roll out a text message ordering tool. With the aim to allow customers to find a store and view, select, refine and order Subway menu items without ever needing to leave a text message conversation, the preview showcases the interactive abilities of the Rich Communications Services (RCS) messaging standard. Customers are reached by RCS, within their default text messaging app.
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“This is a cutting-edge, exciting opportunity to continue to evolve how we serve our customers. Our goal is to make ordering and receiving your favorite Subway meal as easy as possible. We have been using text conversations to engage our guests and now we are taking it to the next level. With RCS technology and real-time conversations, we are delivering a personalized ordering experience in seconds and in clicks. We are excited to partner with Mobivity and to create a unique on-demand digital experience for our loyal customers,” said Carissa Ganelli, chief digital officer of Subway. Source: CSP PWKD28022018