Carrefour, for the first time, has begun using blockchain technology with one of its iconic animal product lines: free-range Carrefour Quality Line Auvergne chicken, one million of which are sold every year.
Blockchain technology is anticipated to bring in several benefits to the food sectors: consumers' increasing need for transparency will be met while it's a means for breeders to showcase what they produce and their expertise. A secure database can be used by Carrefour to share with all of its partners and ensure higher levels of food safety for its customers.
Putting it very briefly, consumers will be able to scan using their smartphones, the QR Code on each product's label, which will provide them with information about the product and the journey it has taken – from where it was reared right up to when it was placed on the shelves.
Laurent Vallée, Carrefour's general secretary and head of quality and food safety, said “Become the leader of the food transition for everyone is the aim that Alexandre Bompard has set for the Carrefour group. Making use of blockchain technology is an exemplary step in meeting this aim. This is a first in Europe and will provide consumers with guaranteed complete transparency as far as the traceability of our products is concerned.” PWKD08032018
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