With the ambition of creating and operating the largest chain of independent food retailers in the country, Spar has announced its entry into the Greek market.
Spar Hellas, the partner, plans to develop more than 350 Spar stores nationwide over the next four years. With many sourced from Greek producers and suppliers, the stores will offer up to 1,400 Spar Own Brand products.
Spar’s retail presence in Greece will be developed by a strategic cooperation between Spar Hellas and the Asteras association. Asteras, over the next three years, will convert most of its existing 200-store network to the Spar Brand. Asteras has entered into a joint co-operation with the Mesis association, which has more than 500 stores across Greece and a reported €700 million in sales, to build its capabilities and resources further.
By July, the first 10 Spar stores are due to launch in Greece, and by the end of 2018, Spar Hellas aims to operate a total of 80 stores through the conversion of Asteras and Mesis stores, the Spar network in Greece will grow as well as through the acquisition of new, company-owned stores by Spar Hellas.
Fivos Karakitsos, CEO of Spar Hellas, said “Spar is establishing itself in Greece in order to develop the most modern cooperative network of independent retail stores in the country. The combination of Greek retailers’ excellent local knowledge and Spar international’s best practice and global brand, will result in innovative store layouts for the customer, excellent fresh products, a wide range of own brand products and value for money. Our vision is that Spar will become one of the strongest retail players in the Greek market and we are excited to play our part in strengthening the Greek economy.”
“We are delighted to welcome Spar Hellas to our global network of partners,” said Tobias Wasmuht, Spar International Managing Director. “Spar was founded on the principle of ‘Better Together’. Uniting the shared resources and expertise of Asteras and Mesis under the internationally-recognized Spar Brand will benefit all three parties. The Greek retail market is competitive but Spar will act as a dynamic force, bringing quality, fresh produce, value and an excellent retail experience to our customers.”
George Papantonis, President of group Asteras said, “The cooperation with Spar sets a totally new trajectory for Asteras but also for the market. With the increased cooperation through partnerships like the one with Mesis, we can achieve the union of the convenience business for Greece under the brand of Spar. Our target is that by the year 2021, Asteras will report more than €1.20 billion in sales and a market share that will be well over 12% in total.” PWKD21032018
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