With the joint venture, consumers can now shop cardless and cashless
In the wake of KK Super Mart Convenience Chain Stores’ partnership with Malaysia’s homegrown e-wallet app, Boost, consumers can now conveniently pay for one’s goods the cashless and cardless way at all KK Super Marts in Malaysia.
Owned and operated by KK Supermart & Superstore Sdn Bhd, the business currently comprises 327 outlets and regionally in India and Nepal. Located strategically in densely populated areas offering competitive prices with 9,000 variety of daily essential products including the KK house brand, KK Super Mart is one of Malaysia’s fasting growing 24/7 convenience chain.
With online and offline merchants located in over 25,000 touchpoints, Boost is an e-wallet application with over 2.5million users, aiming to deliver a seamless payment experience without cash or cards. Services can be performed by users such as paying utility bills, buying prepaid top ups and digital vouchers as well as gifting them, free money transfers and even “Go Dutch” with its unique split bills feature.
Boost users can pay for one’s items and also get instant cash back when transacting at KK Super Mart. With a minimum spend of RM20, Boost, in conjunction of this partnership, will be offering RM10 cashback to customers paying using Boost at any KK Super Mart Convenience Chain Stores in Malaysia, with the offer running from 26 June until 25 August 2018.
Datuk Seri Dr. KK Chai, Founder & Group Executive Chairman of KK Group of Companies expressed excitement to be partnering with Boost as they jump on board the cashless and cardless bandwagon to be a chain of convenience stores that provides a convenient and secure way of payment for all their customers. He said, “This marks the very first time we are collaborating with a technology company. It’s always been a priority for us to keep up with the current trends in offline retail and move with our customers. With the shift in digitalizing the nation, this partnership is a strategic step as we continue to grow our business and customer base. We look forward to the working partnership with Boost as we head towards becoming a cashless and cardless society.” Source: Enterprise Innovation PWKD13072018
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