Owners and operators of the SPAR Brand in Ireland, BWG Group has established a joint venture with Insomnia, Bewley’s and Seattle’s Best Coffee, the Group’s exclusive premium coffee partners, to introduce 100% compostable and fully biodegradable coffee cups in all SPAR and EUROSPAR Supermarkets with immediate effect, which will prevent 19 million coffee cups going to landfill each year.
Providing assurance to consumers that the cups have been sustainably sourced, the coffee cups, created from raw materials and plant sources, are certified by the Program for the Endorsement of Forest Certification (PEFC) Board.
Leo Crawford, BWG Group Chief Executive, said, “BWG is the nation’s biggest seller of premium coffee to-go and with consumption levels continuing to rise, we recognize the importance of providing sustainable packaging solutions which meet the wants of consumers and are good for the environment. We are pleased to have the support of our three exclusive coffee partners and to be able to source the solutions via Irish packaging companies.”
BWG, together with the new cups, encourages other environmentally friendly initiatives such as reusable KeepCups and branded Bags for Life. Introduction of other sustainable packaging solutions in the near future, such as compostable food containers, cutlery and drinking straws are also being planned by the company. PWKD18072018
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