Entire profit from sales in its fresh supermarket departments on Aug 11 will be contributed towards the aid of the farmers
In a bid to assist farmers affected by the drought, Woolworths has decided to donate all profits from sales in the fresh departments at its supermarkets on August 11, to Rural Aid’s Buy a Bale appeal. This is in addition to the initial $1.5 million donation that Woolworths had committed, along with further store fundraising, that is going towards Rural Aid deliver more hay, essential items and counselling support services to farmers in need.
Rural Aid CEO Charles Alder remarked that the Australian farming community is a resilient one, but there is an urgent need for ongoing support for farmers who continue to do it tough during this drought. He acknowledged that they have been overwhelmed by the response of the Woolworths store teams and customers over the past week.
Since the supermarket came on board as a partner with their initial $1.5 million donation and opened up fundraising channels in their stores, Rural Aid has been able to provide more certainty to hundreds of farmers who have reached out in urgent need of feed for their livestock. "Additionally we’ve been able to increase vital counselling services available for farming families in regional communities.”
Woolworths Supermarkets Managing Director Claire Peters said; “It’s been amazing to see our customers and store teams rally behind Aussie farmers impacted by this drought. In less than a week, our customers have already donated in excess of $600,000 for Rural Aid’s Buy a Bale appeal through our checkouts nationwide.
She said that this generosity is making a real difference in rural communities, and has inspired them to build on their support of Rural Aid’s vital work. “On top of the $1.5 million commitment we made last week, we’ll be donating all fresh department profits this Saturday to Rural Aid’s Buy a Bale appeal at our supermarkets.
Charles Alder concluded, “This further boost to funding this Saturday will have a significant impact on the long term support we are going to be able to provide farmers in drought affected regions.” PWKD09082018
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