Customers do not have to go through the usual checkout system and can pay through the app
Woolworths has begun the trial of a new system of “shop and go” technology, by which customers can scan groceries with their smartphones while they shop and then are able to leave the store without having to go through a ‘traditional’ checkout system. The concept was tested in its Double Bay store.
To experiment and trial the Scan&Go app, Woolworths has invited a slew of its loyalty scheme members who already shop in the suburb. Before each item is put in the customer’s basket or shopping bag, the app is used to scan barcodes on it. For fresh fruit and vegetables, there are also specially-designed produce scales. Once shopping is done, customers are able to pay through the app which is linked to their credit card.
Woolworths’ head of digital and payments Paul Monnington said, “We’re getting feedback from customers who are busier and busier and they’re using their mobile phones all the time. So we’re looking at actually making that shopping experience better and more convenient for them, and actually bringing the mobile into that world.” For customers, the app provides the benefit of being able to track spending during the shop and being able to exit the store quickly. PWKD14092018
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