Stop & Shop, the largest U.S. brand in sales, has launched a fresh new look in the Hartford area, starting with 21 stores.
With an emphasis on delivering more fresh, swift, local and healthy options, the new look comes with a $70 million (€61 million) capital investment to improve the in-store experience.
Serving as a test market for the brand, it will pilot features like an in-store smoker, poke bowl and taqueria stations, and frictionless checkout, to be used to inform updates across the brand’s 400-plus stores over the next several years. While offering a larger assortment of affordable items from own-brand lines such as Nature’s Promise, Stop & Shop is also investing heavily to lower prices on thousands of items that customers purchase most.
Mark McGowan, Stop & Shop President, said, “We recognize that our customer is changing, and we’re evolving our entire shopping experience to better serve them. They’re focused on getting back to their lives, juggling many responsibilities and we want to make grocery shopping even easier and faster for them. Hartford is the first step in our journey towards repositioning our brand for future success and in helping our communities enjoy better food and better lives.”
A modernized store format and a new logo, which is a nod to the brand’s past and its legacy of breaking new ground in convenience includes Stop & Shop’s new look. A customer-centric approach and a commitment to reshape its shopping experience around the customer and their evolving needs reflects the brand’s updated format. PWKD09102018