The project is addressed to help kids in Children’s Homes
With a total of 380 fuel service stations making it the Czech Republic’s largest fuel retail network, Benzina, has launched a long-term CSR program called ‘Benzina helps’. As part of this program, the company has prepared two projects to support children from children’s homes all over the country, in cooperation with the Federation of Children’s Homes in the Czech Republic. A creative competition called Children’s Home of the Future is the first one. The second is a project where people can place both new and used sports equipment for children in special boxes located at Benzina fuel service stations.
Marek Zouvala, Head of Benzina Registered Branch, Unipetrol Group says, “We’re changing Benzina’s face. We are gradually dressing the traditional and established brand in a modern coat in all areas. We innovated the fuels. We are expanding our offer of food and additional services. We are also working on unifying the look of all our filling stations. And since we are also aware of our social responsibility, we prepared the Benzina Helps project aiming at children in children’s homes all over the country.”
In the creative competition, children from children’s homes across the country will be invited to picture a children’s home of the future as they see it. Public can evaluate their works in drawing or any audiovisual form which will be placed on a special website. Three best sketches will be picked by the jury and attractive prizes given away for the first three winners.
The second project involves collection of sports equipment for children from children’s homes. “We asked children in children’s homes what they needed most. It turned out to be the sports equipment. And so it occurred to us to place our collection boxes at our fuel service stations where people can put the equipment. We will collect them in regular intervals and, in cooperation with the Federation of Children Homes, hand over the collected equipment to children homes all over the country,” explains Agnieszka Bobrukiewicz, Head of the Marketing Department, Benzina. The first SportBox will be located at the fuel service station in Prague. SportBoxes at other fuel service stations will be installed depending on the outcome the pilot project.
“Benzina is, like us, active all around the Czech Republic. We are glad that thanks to their support, we have been able to prepare a project that addresses children’s homes throughout the country,” says Jana Koubová, Chairwoman of the Federation of Children’s Homes in the Czech Republic. PWKD09052017
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