The customers of the company appear as protagonists in the promotional campaign
Cepsa has come up with a 360º campaign that has a mix of formats including spots in 30'' and 20'' television, radio, outdoor advertising, digital channels, social networks and branded content with focus on the point of sale and in direct communication to customers as keys to the communication strategy.
Broadcast in Spain and Portugal throughout the summer, the campaign also features the web veranoconcepsa.com, that includes testimonials from real customers of the company belonging to the loyalty program ‘Porque Tu Vuelves’.
Actively participating in the development of promotional actions at the point of sale, the employees of Cepsa's more than 1,700 EESS (customers of the Fuel Service Stations) in Spain and Portugal also play an active and fundamental role in the success of the campaign.
Sonia Granados, Cepsa Customer Marketing and Advertising Manager, says, "Whether you care about the care of your car engine, whether your vehicle is impeccable or the need to make the purchase quickly and easily with good care at all times, at Cepsa we are close to our customers making their world be more efficient so that you always have a good reason to return. For this reason, we decided to make this the main theme of the campaign, with our customers as protagonists." PWKD09082017
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