Company attains goal of achieving 20% market share
The largest network of fuel service stations in the Czech Republic owned by the Unipetrol Group, Benzina, has opened its 400th fuel service station, further strengthening its leading position in the market. OMV fuel service stations’ takeover is the prime reason for the growth in the number of stations. 54 stations out of the 65 acquired stations have been already taken over. With the acquisition process scheduled to be completed in the first quarter of 2018, Benzina is also heavily investing in expanding and improving the quality of services. It aims to unify the visual image of its stations, expand the complementary range of items and services offered as well as to modernize the Stop Cafe refreshment shops including staff training, in addition to introducing new fuels, EFECTA 95 and EFECTA Diesel.
Marek Zouvala, Director of Unipetrol’s Benzina Registered Branch, said "Our determined efforts in the past few years put Benzina decidedly back on its feet. We gave this traditional, fading away brand name back its gloss and restored its leading role in the fuel market. Whichever way you want to look at it, Benzina of today is clearly a modern, respected and trend shaping brand name. This achievement will be our gift and a great opportunity to celebrate the 60th birthday of this iconic Czech automobile brand next year. I am also delighted that we have met our goals by attaining a 20% market share by the end of this year."
A total of more than CZK one billion adds up this year’s and the next year’s total investments. Benzina also proposes to introduce a range of new services next year including, for instance, cashback and other mobile platform related services, apart from the ongoing modernization. After taking over all OMV service stations, the company expects to have a total of 411 stations in their network. Since there is not much room for building new fuel stations in the Czech Republic, they expect to focus on expanding the existing five self-service stations, but at the same time, be open and ready for new acquisitions.
All types of fuel are offered by Benzinain its network, including alternative fuels such as CNG or LPG are available to drivers at nearly 100 locations. Two recharging stations for electric cars are also included in the network whose operation is shared by Benzina with its business partners.
Marek Zouvala concluded, “With the onset of the development of electromobility, we are ready to expand our network together with our partners. We have not forgotten about hydrogen, which will soon become part of the electromobility future. Next year, we plan to open the first hydrogen station.” PWKD06112017