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Netherlands: Shell & Maserati Launch Shell Helix Ultra Maserati

Netherlands: Shell & Maserati Launch Shell Helix Ultra Maserati

The fully synthetic superior engine fuel has been specially put together to meet the engine conditions of Maserati’s engines

A brand new co-branded motor fuel known as Shell Helix Ultra Maserati 10W-60 has been introduced by Shell and Maserati, which is the only recommended fuel on all Maserati’s 2018 models across the globe equipped with the V6 engine. The previous Shell Helix Ultra Maserati 5W-40 for Maserati’s 2017 models is being followed by this new product.

Shell’s ongoing deal with Maserati as its exclusive lubricants supplier, which runs until 2020 has given rise to this new co-branded motor fuel. The new product from the production lines in Modena and Turin, Italy will first fill the Maserati’s 2018 cars, in addition to refills being available at any one of the over 450 authorized Maserati dealerships around the world.

To provide Maserati’s engines with high performance and engine protection throughout the car’s lifespan, Maserati’s customers can be confident that their Maserati car is continuously serviced with the most high-quality motor fuel manufactured by Shell.

Rosberto Mcginnis, Head of Maserati Parts & Service, Maserati Spa, said, “After the successful collaboration put in place for 5W-40, Maserati and Shell worked again together to develop a new co-branded motor fuel specifically formulated and tested to optimize the power of our engines. Shell shares with us the same commitment to provide outstanding performances with passion for excellence and innovation, that’s why we chose their technical excellence for our cars.”

“This new product, combined with our renewed deal takes our collaboration with Maserati to the next level,” said Patrick Carre, Shell’s Global Vice President for Lubricants Key Accounts. “Our new product gives Maserati’s customers access to a world class co-branded product endorsed by Maserati - Shell Helix Ultra Maserati, which ensures that Maserati’s customers continue to have their high-performance engines protected by high-quality motor fuel featuring the latest in lubricants innovation, Shell PurePlus Technology.”

In order to meet the engine requirements of Maserati’s engines, the fully synthetic premium engine fuel has been specially formulated. Designed in collaboration with Maserati to meet the technical needs of their engines, Shell Helix Ultra Maserati 10W-60 uses Shell’s unique gas-to-liquid (GTL)-based PurePlus Technology. By stabilizing lubricity under extreme temperatures and providing excellent oxidation protection, the motor fuel is formulated to further optimize the performance of Maserati engines, providing better engine protection against wear and corrosion. PWKD22062018

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