It is the only company to offer natural gas, electricity and fuel all in one package
As part of its expansion plans, Cepsa has strengthened its product offering through the launch of Cepsa Hogar. The company claims that it is now the only company in Spain to offer natural gas, electricity and fuel all in one package in its retail servcie station network to consumers. However PetrolWorld would not be surprised learn if one of the smaller independentfuel retail operators in Spain is not already doing this at a local level.
Presenting its customers dual supply (electricity and natural gas), and fuel supply from its fuel service stations, the launch sees the company move into the residential electricity market.
Linked to its ‘Porque TU Vuelves’ loyalty program, Cepsa offers a competitive gas and electricity package, and up to an 8% additional fuel discount for consumption at its fuel service stations, through the combination of the three services (electricity, natural gas and fuel). This is in addition to the 6% discount offered on the Cepsa Visa Porque TU Vuelves Card and the 4% percent discount from the Carrefour savings check.
Depending on the needs of each consumer, Cepsa Hogar offers three types of rate; Fixed rate, where the customer pays the same every month; Flexible rate - which allows the consumer pay for each month's consumption with the same energy price all year round; and Optimal rate - in which the user pays for energy at cost price every month, plus management costs.
Álvaro Díaz Bild, Cepsa's Commercial Director, said: "What truly makes the Cepsa Hogar package different is that by combining gas, electricity and fuel it allows us to offer a competitive offer in gas and electricity and with fuels discounts of up to 18%. At Cepsa we seek to offer all the energy solutions that are customers need.”
Consistent with the road map established in the Cepsa Energy Outlook 2030 report, a company research project showing how the energy map of the future will look like, the project forms part of Cepsa's new commercial strategy. Electricity, representing a quarter of Spanish energy demand, will support the expansion of renewable energy sources, according to the report. By 2030 Spain will obtain 60% of its mix of electricity generation from renewable sources. PetrolWorld notes that CEPSA has had a reputation of being progressive and not afraid to trial new devleopments or concepts. The move can be viewed as a good business decision for the future in Spain.
Cepsa Hogar aims to become one of the top four operators in the residential gas and electricity markets in Spain. PWKD020022018