Brazil: Petrobras & Dotz Loyalty Program Partnership

Brazil: Petrobras & Dotz Loyalty Program Partnership

Consumer will accumulate points in this program and also in Petrobras Premmia, starting in October, in 60 fuel service stations in Rio de Janeiro and Belo Horizonte

Leading the market for fuel distribution in Brazil and holding the Petrobras Premmia loyalty program, Petrobras Distribuidora will conduct a pilot project with Dotz, one of the leading Brazilian retail loyalty programs starting in October. At 60 Petrobras fuel service stations, in the cities of Rio de Janeiro and Belo Horizonte, the registered consumer may accumulate points in both programs, with the option of using them to pay for the fuel.

At the end of this period, the two companies will analyze the results and the possible deepening of the partnership.

Petrobras Premmia already has about 11 million participants and is present throughout the country. The consumer accumulates points every time he supplies at the registered offices or consumes at the stores BR Mania and Lubrax +. Then just choose the products or services you prefer and exchange your points for discounts and special conditions, as well as participate in exclusive events and promotions.

Dotz - With more than 15 years of service and 23 million customers, Dotz is present in nearly 700 cities and allows consumers to earn points in a wide network of physical and online partners, and then exchange the Dotz currency for products, tickets air and other items. In 2009, the Canadian company LoyaltyOne, which manages the largest loyalty program in the world's coalition model, Air Miles, became a shareholder and currently holds a 37% interest in Dotz. PWKD06092017

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