Mobil 1 has announced a new partnership with NASCAR Digital Media to launch the #INMYRIDE Sweepstakes, a customer engagement programme enabling motorists to showcase their vehicles.
Participants who snap and share their #INMYRIDE photos to a special hub within the “NASCAR Automotive Technology Center Engineered by Mobil 1” are eligible to win an ultimate NASCAR® experience – a trip to Las Vegas for the 2014 NASCAR Sprint Cup Series Champion’s Week™. Fans can also upload photos via Instagram using the#INMYRIDE hashtag.
Artis M. Brown, Mobil 1 Motorsports Manager for ExxonMobil Fuels & Lubricants, said that the sweepstakes allows fans to show their personalities. “You can tell a lot about drivers just by looking inside their cars, whether it’s under the hood or in the cabin. We’ve found that many passionate Mobil 1 users take pride in the fact they’re putting the world’s leading synthetic motor oil brand in their engines,” he said.
The competition will continue until August 31, and one lucky fan will be randomly selected as the sweepstakes winner.