Four-Year Sponsorship have been signed.
A four-year, multimillion dollar sponsorship agreement has been announced by the largest operator of travel centers in North America, Pilot Flying J with the Southeastern Conference and ESPN to be the “Official Travel Center of the SEC”, representing the largest sports sponsorship deal the company has executed in its nearly 60-year history.
Whitney Haslam Johnson, chief experience officer for Pilot Flying J. said, “This relationship with the SEC is a great fit for our brand – we have deep roots within the region, and it represents a third of our network. As an official sponsor of the SEC, we’ll execute a fully integrated marketing plan and leverage the network’s national exposure to build strong brand presence and further position our travel centers as roadside destinations of choice. We’re excited to be part of fans’ gameday experiences while traveling to see their favorite teams, and continue to fuel life’s journeys for all drivers on the road.”
Exposure for Pilot Flying J on SEC Network programming and within the SEC footprint is provided by way of the sponsorship through SEC Nation, the network’s traveling football pre-game show.
“Expanding the Pilot Flying J relationship is testament to the value of an association with college football and specifically the SEC. We’re looking forward to building on what we started last season and expanding Pilot Flying J’s footprint among our college football audience,” said Rob Temple, senior vice president of ESPN Sports Marketing.
Pilot Flying J will look to enhance their current media inventory on ESPN, to further amplify the SEC sponsorship. PWKD13072017
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