Motiva will supply 76 branded fuel through six major fuel wholesalers by mid-2018
Motiva has unveiled the its newest and largest 76 branded fuel service station in Texas, in continuation of its growth plan to supply 76 stations throughout its territory. The Victron Energy-owned station is the 12th 76 branded location in Texas to be supplied by Motiva.
“There is a lot of energy and excitement for the 76 brand at Motiva. It has been a lot of fun to watch consumers reconnect to this iconic brand, and we see growing brand loyalty from New York to Texas with the opening of each new or rebranded station. We couldn’t ask for a better wholesale partner than Victron at this newest location. The facility and customer service is fantastic and will be very well received by interstate travelers and local consumers alike,” Bill Spurgeon, Motiva’s vice president of fuels sales and marketing.
Walid Alameddine, president and chief operating officer of Victron Energy said, “We chose to offer 76 brand fuel at our newest station for several reasons. Most importantly, we have a great partnership history with Motiva, and they have proven their ability to market the brand well. The 76 brand is well known in the west and northeast, and we are excited about the opportunity to help grow the brand in our market.” PWKD02102017