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USA: Iowa Retailers Pink At The Pump Campaign Launch

USA: Iowa Retailers Pink At The Pump Campaign Launch

The campaign is to raise funds for breast cancer support services in addition to increasing public awareness

With the aim to raise funds for breast cancer support services and research while increasing consumer awareness about E15, over 30 E15 retailers across Iowa are participating in the 2nd annual Pink at the Pump campaign.

During the month of October, participating E15 retailers will donate three cents of every gallon of E15 sold to National Breast Cancer Foundation (NBCF) and The Hormel Institute.

Through early detection, education and support services, NBCF focuses on providing help and inspiring hope to those affected by breast cancer.

Lucy Norton, Managing Director, Iowa Renewable Fuels Association (IRFA) said, “During Breast Cancer Awareness Month we often look for ways to help stop this terrible disease. By choosing E15 consumers can fight breast cancer right at the fuel station. Ethanol is the world’s cleanest source of fuel octane. Cleaner ethanol means less toxic chemicals are needed to boost octane. And what’s better, E15 has an 88 octane rating and is typically priced five to 10 cents less than 87-octane E10.”

“NBCF is providing help to those in need at every step of the breast cancer journey thanks to the generosity of the Iowa Renewable Fuels Association and Iowa Corn. Their support this Breast Cancer Awareness Month will further our mission of Helping Women Now by providing early detection, education and support services to women across the U.S,” said NBCF Senior Director of Development Danae Johnson.

With a seven-decade history of making significant scientific discoveries on better ways to prevent, detect, and treat cancer, the Hormel Institute is a global, cutting-edge research facility.

“Thank you to the Iowa Renewable Fuels Association and Iowa Corn for supporting The Hormel Institute’s cutting-edge breast cancer research – we are proud to say that 100% of their donation will go directly to research,” said Dr. Zigang Dong, Executive Director of The Hormel Institute. PWKD13102017

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