Product of the Year winners are backed by the votes of 40,000 consumers
A leading worldwide supplier of premium branded lubricants and automotive services, Valvoline Inc., has been awarded with 2018 Product of the Year in the Car Care Category. This is for its Easy Pour Bottle, which was recently launched. The world’s largest consumer-voted award for product innovation, ‘Product of the Year’ winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer insights.
“For more than 150 years, Valvoline has been at the forefront of product innovation and we are honored that the new Easy Pour Bottle has been selected as a 2018 Product of the Year Award winner. This new-to-the-world package allowed us to reinvent the process of changing your oil – making it easier than ever before for DIYers to maintain their vehicles,” said Heidi Matheys, Valvoline chief marketing officer.
Valvoline’s new Easy Pour Bottle features include: Pour Spout precision – providing exact pour and clean cut off; Convenient Pull Tab – which makes opening the bottle clean and easy; Centralized Handle – providing a more confident pick up; Anti-Glug Tube – that gives a glug-free pour for a faster, cleaner and easier oil change; Resealable Overcap - prevents spillage providing safe storage.
While rewarding manufacturers for quality and innovation, Product of the Year for over 30 years has guided consumers to the best products on the market across 37 countries.
Mike Nolan, CEO of Product of the Year, said “Product of the Year’s distinctive red seal of approval continues to help shoppers find the best new product on the shelves and give the winners a well-earned competitive advantage.” PWKD13022018