Emarat and 24 Group have agreed a deal to install 40 LED advertising screens across 40 Emarat fuel service stations in Dubai.
Announcing the measure, the companies described the screens as state-of-the-art, with a visible advertising area of approximately seven square metres each. The project is scheduled for completion by November 2014.
For the first time in the UAE, more than half a million customers who frequent Emarat service stations in Dubai will be able to catch interactive advertisements on the state of the art LED screens which 24 Group intends to install at 40 of the Emarat Service Stations in Dubai.
Emarat's Retail Sales Manager, Dr. Rahma bin Mohammed Al Shamsi, said that the partnership will allow the advertising market in Dubai to enter a whole new phase, where customers are able to notice the ads on the go. The project will also provide the retailer's stations with a more modern look and feel and allow interaction with customers, he noted.
24 Grou's Fadi Mohammed said that the contract is the fruit of a long relationship with Emarat, noting that the project will be the first time that such an integrated screen system is being installed in the UAE.