The move is to protect customers from counterfeit card fraud as well as to increase in – store business
Pennsylvania-based fuel service station and convenience store operator, Sheetz, Inc., is going ahead with fuel service station EMVTM upgrades across its entire network of stores. In order to protect its customers from counterfeit card fraud and boost in-store business, it has chosen to standardize its network infrastructure with Gilbarco Veeder-Root’s FlexPayTM IV CRIND payment terminals and other dispenser technologies.
"The Gilbarco FlexPay IV platform provides the flexibility and payment security our customers demand, so we are making it standard across our network. These upgrades will also help us provide our customers with the most convenient fuel service station experience possible because they can use their mobile-based payment and loyalty cards when they fill up at a Sheetz location," said Ryan Sheetz, Vice President of Brand Strategies.
“Sheetz is a long-established leader and innovator in the industry,” said Mark Williams, Vice President of Marketing, Gilbarco. We continue to see leading retailers like Sheetz not only move forward with their EMV upgrades, but also leverage the upgrades to improve other elements of their businesses, beyond security. By deploying our EMV technology and improving customers’ shopping experiences with convenient and engaging dispenser enhancements, Sheetz will be able to keep customers safe from credit card fraud while encouraging them to go into the store.” PWKD09102017