Tritium opens sales, service, training and testing facility for Europe in Amsterdam, Netherlands as major commitment to European EV market
As part of its strategic development plan to take service, support, sales, training and manufacturing of its electric vehicle (EV) fast-charging solutions closer to customers around the world, Australia-based Tritium has announced the official opening of a European Headquarters in Amsterdam, Netherlands.
The facility will be the center for its sales programme across the territory and also house a state-of-the-art training and accreditation unit for technical servicing and customer support. In addition, it has the capability to customize its product range to meet local market needs and specific customer requirements.
A major feature of the Amsterdam site is its ‘in confidence’ testing center, available for use by car manufacturers. As a privately-owned company with no strategic partnerships in the automotive sector, Tritium is able to offer comprehensive and confidential testing facilities for any automotive vehicles ‘behind closed doors’.
“The opening of this facility represents a major investment and commitment to the European market,” explains Jeroen Jonker, Tritium’s General Manager - Sales Europe, “and it’s in direct response to increased demand for our products and services from this region. In just a few years Tritium has made a significant impact in the fast-charging sector and we needed to have a local presence operational in Europe ahead of a very active year, when we’ll be launching a number of new initiatives.
“Europe offers enormous potential for Tritium and the market is extremely exciting for us. Thus far, we have been very successful in deploying charging infrastructure in the Utilities & Network sector and partnering with leading CPOs and back-end providers. The recent surge in new EV model launches in Europe has sparked increased interest in our Veefil range of 50kW Fast Chargers and Ultra-Fast Chargers (150-475kW), for both urban and corridor charging. Tritium is working closely with leading companies in the European Automotive and Petrol/Retail industry, in order to provide the best suited and most efficient fast charging solution in the market.
“We chose to base ourselves in Amsterdam because it’s central to all our key markets and has excellent transport links. It’s a modern city with a high skills base – important for us as we are actively recruiting technical and sales staff locally.”
Tritium is also in the process of building a network of service partners across Europe (who will receive specialist training and Tritium accreditation) as part of the company’s continuing development of customer support.
Amsterdam is the second overseas facility opened by Tritium in just over a year - its first international facility in Torrance, California, US opened in 2017. Four months ago Tritium moved into a larger global HQ facility in Brisbane, which has given the company the capability to increase production seven-fold. PWKD12032018