WEX and Marathon Petroleum Corporation have renewed and expanded the agreement to operate Marathon’s commercial fuel card program.
With the goal to further drive Marathon’s retail growth, the multi-year agreement specifies WEX will provide Marathon Petroleum Corp. with sales and marketing resources and follows an initial five-year deal between the companies.
In 2012, WEX took over Marathon’s fleet card program and ever since, its fuel card portfolio has experienced consistent double-digit year-over-year growth and decreased attrition.
“Our jobber customers see value in the development of their fleet business, and our WEX program helps them to do just that,” Marathon Director of Brand Marketing Bill McCleave said.
With a refining capacity of 1.9 million barrels per calendar day in its six-refinery system,
Marathon Petroleum Corporation is the nation's second-largest refiner. Across 20 states and the District of Columbia, Marathon-brand fuel is sold through approximately 5,800 independently-owned retail outlets.
Customer fueling card programs for many of the world’s major fuel brands, and for all 10 of the Top 10 of U.S. convenience store brands by market share, is managed by WEX. As the company continues to grow its nationwide footprint, WEX recently re-signed one of the nation’s largest convenience store chains to a 7-year renewal, expanding their sales team and marketing resources.
WEX Senior Vice President Jay Collins, said, “Partners continue to re-sign with WEX because we are constantly delivering new technology, enhancing service solutions and executing go-to-market strategies that uniquely grow each partner’s business in a way that bolsters their brands and meets their objectives. Marathon has seen the value that their fleet card program brings in not only extending Marathon’s brand values, but also in helping to grow their stations’ businesses.”
Collins also said that extended deals show there is tremendous trust in the WEX brand from the biggest players in the industry. “They confirm the belief we have in our technology and our people.” PWKD09082018
Latest from PWKD
- USA: Yesway Drives 45.2% of Its Loyalty Members from Pump to Store with Paytronix
- Uzbekistan: KFC First Fast-food Restaurant Launch in Uzbekistan
- Indonesia: PT Pertamina To Digitize Fuel Nozzles
- Paraguay: Petropar Unveils New Fuel Service Station
- Canada: Parkland Fuel Signs Agreement To Buy Rhinehart Oil Co., Inc.