The operations of Joker Joe’s will considerably enhance Enmarket’s diesel fuel business
A convenience store chain with operations in three states, Enmarket, has concluded the acquisition of Joker Joe’s Truck Stop in Hardeeville, S.C., enhancing the company’s footprint in a key market that extends from Savannah to Charleston, S.C.Savannah-based Enmarket which is set to assume operations of Joker Joe’s, will significantly enlarge its diesel fuel business, in addition to growing the retailer’s services and territory served.
Brett Giesick, Enmarket’s president, said, “This acquisition is a strategic move for us as we have plans to expand our diesel business through new to industry construction. But more than that, it is another example of our commitment to further build our brand in the Southeast by filling in the geography from Savannah to Charleston with a strong Enmarket presence in convenience stores, restaurants, and truck stops.”
Including nine diesel lanes, the 13,000-square-foot facility, will remain open 24 hours a day, seven days a week while the building and nine-acre property go through a significant remodel.
An enlarged trucker’s lounge, showers, truck scales and laundry equipment as well as a resurfaced parking lot and overnight parking for over-the-road and RV drivers, include the improvements. Freshly prepared hot and cold grab-and-go food options, frozen yogurt, state-of-the-art bean-to-cup coffee brewers and an expanded cooler and beer cave, feature the updated convenience store.
Enmarket will add Fuzzy’s Taco Shop, an award-winning Baja-style fast-casual Mexican restaurant franchise, as part of the remodel. With plans to open additional Fuzzy’s locations beginning in 2019, it marks Enmarket’s first fast-casual style restaurant.
Giesick added that the executives at Fuzzy’s Taco Shop are thrilled to introduce the concept to the Savannah area by way of Enmarket. “The brand originated in Texas and earned a cult-like following behind a high-quality product served at an affordable price, which makes it an ideal fit for Enmarket and our customers.”
At present operating 122 convenience stores and 14 quick-serve restaurants, Enmarket recently doubled its presence in the region with the acquisition of 34 E-Z Shop convenience stores. PWKD11092018
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