Casey’s General Stores, Inc. has selected PriceAdvantage software, a fuel price management and price execution software company and division of Skyline Products, to help improve overall fuel sales and gross profit dollars.
A leading consultancy in the convenience industry, Impact 21, defined the requirements, coordinated the RFP process and analyzed the results that led to the selection of PriceAdvantage.
Chip Stadjuhar, President and CEO of Skyline Products, said, “PriceAdvantage is an extremely powerful and scalable tool that can just as easily be utilized by a 15-store retailer as large, enterprise organization with thousands of stores. Our track record shows we can have Casey’s up-and-running very quickly and we are confident that our fuel price management and execution software will help Casey’s reach their fuel sales goals.”
From a decentralized pricing strategy, PriceAdvantage will help Casey’s move to a data-driven, centralized strategy that will identify price and volume elasticity to provide greater correlation regarding the impact of prices on fuel demand. Transparency to the entire Casey’s fuel team – from district managers to corporate fuel pricing analysts will be provide by the software, by establishing pricing rules and strategies for specific commodities at each store. To support streamlined competitor insight and allow district managers to make immediate market adjustments, Casey’s will utilize a mobile app in addition.
“In March, our Value Creation Plan announced that we would implement fuel price optimization with benefits being realized in the fiscal year of 2019. PriceAdvantage has an impeccable track record of rapidly implementing their software and an impressive set of customers who have realized measurable financial benefits from using the software. We are confident PriceAdvantage will help us increase fuel sales and gross profit dollars,” said Nathaniel Doddridge, Casey’s Director of Fuels. PWKD20092018